You probably don’t think that those little title tags at the top of your website pages matter very much but the truth is that they really really do.
They might not completely make or break your business but they are truly an important part of SEO in a lot of different ways. Social media treats title tags differently but that doesn’t mean that you’ve got to do anything that differently with them that goes against the established practices. online marketing services
In the past, the title tag for your site was exclusively for SEO and the search engines, or search marketing. But that is really no longer the case in terms of being exclusively for that. Social media is at the root of this shift. For instance, whenever a website or a page gets shared on social media, what do you think people see as the representation of that page? That’s right – the mighty title tag, and that is a huge reason to put something very relevant like the keyword phrase for that page or home page. Another thing (and this goes back to the actual intention for the invention of the title tag) that is important is that Google uses the mentions of your pages on social media as factors within the over all ranking it gives your website. online marketing services When you have a new site to make, make sure that you use a lot of variation with SEO as a foundation. You should include both phrases that are harder to rank for as well as easier phrases. Your main goal is to get PR for the easier to rank pages. Harder phrase pages should still get back links, even if you’re focused on the easier phrases first. By ranking for your easier to rank for pages, you can get your harder phrase pages up in the rankings much more effortlessly. This is not a new strategy, but if you are new to IM this will give you a very solid plan that you can do.
There are no real tricks to properly optimizing your title tags. The only honest exception for this is with dynamic pages. Once upon a time there were software programs that would take a search phrase typed in by the user and then automatically fill in the important on page factors for pretty much any kind of website that you want to build. That was called dynamic page insertion, and it is not used much at all, anymore. It’s super easy to optimize all of the title pages on your website especially if you have a blog and your SEO plugin.
The great news for you, in terms of title tags, is that they are really easy to get correct. You just need to know what to do correctly so that you can actually do it. There is a way to write them so they will help your site rather than hurt it or contribute nothing positive.