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Month: August 2016

Responsive web design in Internet Marketing

One of the most exciting changes in website design has been the introduction of responsive design, a mechanism that allows a website to react to the size of the user’s device screen and to adapt to the best fit.

This is used to allow websites to fit the varied screen sizes that users have on desktop or laptops, but the real benefit has been its use for creating mobile friendly sites.

Using responsive design to build a mobile site takes less time than creating a stand-alone mobile site, it’s easier for the client to manage and maintain, and the user has a seamless experience without the need for redirection. Whatever the screen size of the user they’ll be served from the same database and the same page, meaning that you have one solution to fit all devices.

It’s the best solution for a client, agency, user and the search engines.

Let’s rewind and look at how search engines work, using Google as an example:

The search engine (SE) finds out about a new website, most likely because a third party website links to it.

The SE analyses the site and over a period of time it visits every page and stores information on it.

If the pages are appropriate the SE puts the pages of the site into its index, the collection of databases that store websites and attributes on them.

When a visitor to Google caries out a search the SE returns the website in the results pages, based on how valuable the SE believes the site is for that keyword search.

When a company decides to launch a stand-alone mobile website designing website (as an example: m.royalchallengers.com) the process is duplicated because search engines see subdomains as entirely new sites. So royalchallengers have 140,000 pages on their mobile site (m.royalchallengers.com) that could be indexed by Google, and with potentially the same content as their primary website this could cause duplicate content issues.

The SEO process, when carried out by an agency or in-house, can be boiled down to three areas:

Content – the information on your site, be it visible to the user or just the search engines.

Code – the codebase behind the site and the website structure, but also encompassing the web server(s).

Linking – traditionally the inbound links to your site from external sites, but social linking and authority comes under this banner.

An SEO campaign takes considerable time and effort, drawing on a team of people with different skill sets, and by creating a standalone mobile website you’re also creating another website to optimize. All the effort you put into your primary website won’t improve the rankings of your mobile website, where you have to start from scratch with your linking and content.

That’s the first key advantage of using responsive web design: the effort you put into search engine optimization is pooled on one site, reducing costs and improving the performance of your campaigns.

An approach to dealing with the annexing of a mobile site is to separate it further. Royalchallengers, for example, have used the robots.txt file to block Google from crawling their mobile site, prioritizing their non-mobile site in the search results. They’ve used redirects so when a mobile browser is detected the user is automatically redirected from royalchallengers.com to m.royalchallengers.com, however redirects can go wrong.

1. If a user searches for a subject in a search engine and the most appropriate page on your website is returned in the search results the user wants to web design see that page. Some websites would redirect visitors to any page on their online site to the home page of the mobile site, so the user then has to search or navigate to find their subject.

2. It’s not uncommon to get caught in a redirection loop, as a site grows and the redirection code is changed it can end up redirecting you between the mobile and online site.

3. Some users don’t want to see a standalone mobile site at all, especially if it is missing functionality found on the main site. The addition of a “view full website” link in the footer is an easy fix, however some sites (adt.co.uk for example) will then redirect you back to the mobile site.

4. The redirects take place silently but they add a layer of complexity around tracking due to the redirection, especially when the redirection takes place at a low level before the JavaScript can fire.

The second advantage of using responsive web design is that you don’t have to pay any further attention to the user journey or redirections. All your online tracking and analytics should continue to work.

A separate site, whether mobile or microsite for a campaign or product set, increases management time. Not only do you have to maintain the site, but from a search marketing perspective you also have to spread your learning’s across all your sites. So a change you make to your primary website will have to be replicated across your mobile site and the risk is that an optimization task may be missed.

The third advantage of responsive design is that you spend less time on low level duplication of tasks, and your future knowledge need only be applied to one site.

The use of responsive web design is a rare win win for all parties, reducing costs, improving performance and making the best use of the client and agencies time. For a search marketing campaign it’s the ultimate end goal so that our campaigns perform well.

Author’s Bio: 

Rowdy is an Marketing expert from Mumbai India. He loves to shares his views on latest trends and strategy of Marketing to normal users. Currently he is working as Internet Marketing expert in a full service Online Marketing Agency – Experience Commerce

http://www.selfgrowth.com/print/6239831

Autos & Trucks :: Make Your Vehicle Interior Look New Again Using An Aerosol (Page 1 Of 2)

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SEO For InfoBarrel Articles – InfoBarrel

Search engine marketing is really a kind of online marketing that boosts the traffic for an organizations website. You can’t master all its aspects and complexities in snap of your fingers as it really takes periods of time and determination. It was basically developed as a internet search engine friendly platform as well as the d current release is To implement it properly, first the most recent version needs to be employed followed from the enabling of Server URL rewrites, that is found under System-Configuration-Web-Search Engines Optimization.

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The keyword ranking software helps you identify the useful rather than so useful keywords which you may be using. The white hat SEO implements algorithms in an ‘organic’ or ‘natural’ manner according for the ethical standards in coding. This makes organic SEO indispensable. This type of software program is ideal when you have website with constantly chaning content, just like a store or even a blog. In fact, posts in Google+, Twitter and Pinterest can show up high on search engines.

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Read About Beauty Tips Also Learn About Winter Hair Problems and The Way To Style Curly Hair. . . I thought a lot and as opposed to writing something such as graphical content or my portfolio i chose the keyword premium graphic temples.

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SEO And Website Marketing Success

A marketing plan ought to be among the very first items a new lawyer develops to aid his or her career. It provides global exposure to any organization right from promising small to big organization. After all, the reason that we’re writing on revenue sharing sites is always that we like the monetization possibilities here, as in opposition to being paid a set total produce an article for someone else. If a person pursuit of “MP3” they could be interested in the software player on their computer, a handheld or portable player, in downloading MP3 songs, or to learn concerning the actual file format.

The keyword ranking software helps you identify the useful and not so useful keywords which you may be using. For instance, if you opt to become a business lawyer, you can choose to specialize in retail or manufacturing. articledashboard.

Click on article marketing directory to obtain your ezinearticles. Again, be cautious about keyword spamming. As a lawyer, you might be in the service field and customer service is much more important for you. If, on one other hand, your website offers a variety of merchandise and services, your success rate will probably be higher, which means you will need less visitors which, in turn, means your search engine optimization services needs will be less.

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ArticleSnatch Authors:. People skills certainly are a must for each and every lawyer because you have to have interaction and relate with your clients in the way that engenders confidence, forms lasting relationships and enables you to explain complex situations inside a basic and clear manner. wsinetrevenue.

By: Chris2930. Let me give you a brief insight into one particular advantages. The white hat SEO implements algorithms in an ‘organic’ or ‘natural’ manner according for the ethical standards in coding. com/ngs/default.

Although it is not always possible in the wedding you aren’t dealing with a civil divorce, talking and communicating along with your soon to become ex spouse can assistance to smooth the entire process over in the big event you are in a position to come to a partnership with one another when dividing up assets and properties. In the online World, whatever can be improved, tweaked or perfected requires maintenance and support. The reason is that you could possibly get more benefits by investing less money.

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Installing A Standing-seam Roof: Really A Diy Job?”

Although you may prefer doing work around your house yourself, you should always leave metal roof installation to professionals. The show reaches the Kentucky Expo Center and includes hours on Friday, Saturday and Sunday March 11th-13th. But increasingly in ultra-modern designs, roof cladding can be used to offer a well-rounded look that can not be d with more ‘traditional’ materials. Environmental conditions throughout the United States Of America vary and so because the lifespan of composition roofing and even other roofing. Generally, roofs with slants and inclines are favored by most residential and commercial residences.

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Signs of Hail Damage for an Asphalt Roof: – Bruises or small dents in the asphalt shingle – Granulation is displaced exposing the asphalt – Granulation has settled at the base of your downspouts – The spots hit by hail usually leave a soft spot within the shingle – Significantly damaged metal air vents on the roof indicate similar hit pattern for roof – Damage and denting of siding, or gutters. It truly does not matter what material is utilized or the way the roof is attached the answer will be the same. To avoid any ‘unpleasantness’, double check with your roofing contractor they is going to be installing a proper starter shingle.

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Watch the video concerning the qualities of porcelain-enameled steel which has been made into panels and columns for mostly commercial use internationally since the 1950s. Ridge shingles are located at areas of your roof most vulnerable to wind damage and therefore subject blowing off if they usually are not installed properly. Also, make certain that once you know what kind of roofing job yours is, that you employ a roofing company capable of doing that type of job.

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